Business is all about building bridges. Bridges that connect a brand to a gap in the consumers mind. Social media is one of the most important.
The truth of the matter is that social media is of great importance for any company, whether that be in sport or otherwise.
Five words that are crucial to social media are:
- Connect – Most, if not all, of your customers will be online and highly social. You need to make a connection.
- Influence – Get them to recognise the brand by influencing their thoughts. This can be done through likeability, shareability and recommendations. Seen on social media.
- Interact – Be part of the community, add your opinions and keep people coming back.
- Listen – It’s not a one-way street, keep an open-mind and respond to criticism or praise.
- Consistency – To achieve anything, consistency is a must. Be in your consumers lives, and be sure to make them part of your family.
Social media is an integral part of business strategy now, and showing your brand off to clients is crucial to brand awareness.
Making sure that you raise the awareness of your brand, alongside getting a successful image at the same time is something that increases revenue andwhere JDG Media can help.
Maybe, on the face of it, a social media strategy isn’t difficult to implement. That’s not true, for a medium to long-term project you need care, attention and focus to ensure that your interaction is informative, interesting and stimulating.
Our work is targeted to increase:
- Interactivity with fans
- Brand awareness
- The spread of your news
- Sales of merchandise
- Interest in your club
- Revenue
Another feature of Facebook is the possibility to specifically target new fans. Through Facebook advertising, you can stipulate certain parameters to target users that suit your demographic, for instance, people who “like” rugby league and are based within 10 miles of Leeds.
You can then pay per click to interact with these fans, who are not yet connected to your page, and bring them on board and potentially turn them in to a paying customer.
