getty-images

Frustration with Getty Images’ positive move to solve photo dilemmas

After realising they were fighting a losing battle over bloggers and smaller publishers robbing their images, Getty Images made a bold move to make a library of images available as free to use.

With seemingly infinite pages of content across the web, almost all furnished by an image, it was becoming an increasingly fruitless chase for Getty to protect their images from misuse, and of course the legal costs and challenges that it was presenting.

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